Post by account_disabled on Dec 30, 2023 3:30:31 GMT
Some time ago I defined the book as an anomalous product: a customer (the reader) buys just one copy, for his own personal use (in some cases two, if he wants to give one as a gift). If the reader is careless like me, it happens that he buys two copies because he doesn't remember that he already had one... A book is also a commercial product that takes a long time to be created and placed on the market and very little to be used by the customer. A writer can take 3 years to write a novel that is consumed by the reader in a few hours of reading.
But how long can a book, a novel say, live from the moment it is published and therefore made available to readers? How long will that book remain in bookstores and how long will it be talked about? The criticality of the first months I think the first months, maybe 3 or 4, after the book is published are the most critical (in a positive or negative sense). My book on Special Data blogging, released at the end of August 2015, had sold half its print run by the end of December of the same year. The following year, of course, sales dropped, only to drop further the year after. As soon as it comes out, there is the initial curiosity that pushes readers to buy the book, also in conjunction with the promotion made by the publishing house and the author himself.
I have no longer done anything to promote my book, apart from creating a profile for it and advertising it in «Penna blu». I thought – and not wrongly, I suppose – that it is not fruitful to continue promoting a book one, two or more years after its release. Something new is promoted, not something that is already part of history. Editorial marketing actions and their effectiveness On television and in magazines and even on websites we are used to seeing the same products advertised for years. But it's one thing to advertise a detergent, a type of biscuit, a snack, a sanitary pad, a toothpaste: they are products for daily use, short-lived, often "disposable". It's another thing to advertise the same novel periodically for years. Does this make sense? No, in my opinion. Would it bring benefits (sales)? No, in my opinion. We can't talk about the same book forever .
But how long can a book, a novel say, live from the moment it is published and therefore made available to readers? How long will that book remain in bookstores and how long will it be talked about? The criticality of the first months I think the first months, maybe 3 or 4, after the book is published are the most critical (in a positive or negative sense). My book on Special Data blogging, released at the end of August 2015, had sold half its print run by the end of December of the same year. The following year, of course, sales dropped, only to drop further the year after. As soon as it comes out, there is the initial curiosity that pushes readers to buy the book, also in conjunction with the promotion made by the publishing house and the author himself.
I have no longer done anything to promote my book, apart from creating a profile for it and advertising it in «Penna blu». I thought – and not wrongly, I suppose – that it is not fruitful to continue promoting a book one, two or more years after its release. Something new is promoted, not something that is already part of history. Editorial marketing actions and their effectiveness On television and in magazines and even on websites we are used to seeing the same products advertised for years. But it's one thing to advertise a detergent, a type of biscuit, a snack, a sanitary pad, a toothpaste: they are products for daily use, short-lived, often "disposable". It's another thing to advertise the same novel periodically for years. Does this make sense? No, in my opinion. Would it bring benefits (sales)? No, in my opinion. We can't talk about the same book forever .