Post by account_disabled on Mar 7, 2024 5:46:29 GMT
One of the main goals for B2B companies today is to improve their conversion rate . The conversion rate is the ratio between the number of visits to the website and the number of conversions made , i.e. the number of visits that turn into sales, contacts, downloaded materials and so on (based on the objectives). In other words, it is a valuable indicator of the performance of the company's online business. For some businesses, achieving a high conversion rate can be difficult, but there are some techniques that can be implemented to improve it. Below we list three of them. Analyze your website The first step to improving your conversion rate is to analyze your company's website .
This involves evaluating ease of navigation , quality Germany Phone Number of content , loading speed and placement of calls to action (CTAs). [Text return] As regards loading speed, this is an aspect that should not be overlooked, also in light of the latest updates made by Google. In fact, the search engine indicates that visitors are 32% more likely to abandon a site if it is too slow , and in particular if the page takes between 1 and 3 seconds to load correctly. This is why checking the speed of the site with various tools, including PageSpeed Insights, is fundamental: once done, in fact, you can optimize your site by paying attention to the so-called Core Web Vitals (parameters linked to speed, stability and time response that has the layout of a website) The crucial elements of CTAs instead include their strategic placement on the website, their particularly attractive appearance, a simple user experience as well as the choice of effective words to encourage visitors to take action.
Furthermore, it is important to test different elements of the website such as the arrangement of the layout, the color of the texts and buttons, the positioning of the CTAs, etc.) to find out which version works best. Focus on the needs of your customers Knowing your audience is the key to creating a website that converts better and to optimizing the conversion rate. You therefore need to understand who your potential customers are, what they are looking for and what their needs are. You will need it to understand which keywords are most searched for and how to write the contents of the site in order to better respond to the needs of your customers. Finally, it's important to ensure your website is mobile-friendly , as many of your potential customers may use mobile devices to browse your site. Experience Conversion Rate Optimization (CRO) with continuous testing CRO is a technique that focuses on testing an online business with the goal of improving conversion.
This involves evaluating ease of navigation , quality Germany Phone Number of content , loading speed and placement of calls to action (CTAs). [Text return] As regards loading speed, this is an aspect that should not be overlooked, also in light of the latest updates made by Google. In fact, the search engine indicates that visitors are 32% more likely to abandon a site if it is too slow , and in particular if the page takes between 1 and 3 seconds to load correctly. This is why checking the speed of the site with various tools, including PageSpeed Insights, is fundamental: once done, in fact, you can optimize your site by paying attention to the so-called Core Web Vitals (parameters linked to speed, stability and time response that has the layout of a website) The crucial elements of CTAs instead include their strategic placement on the website, their particularly attractive appearance, a simple user experience as well as the choice of effective words to encourage visitors to take action.
Furthermore, it is important to test different elements of the website such as the arrangement of the layout, the color of the texts and buttons, the positioning of the CTAs, etc.) to find out which version works best. Focus on the needs of your customers Knowing your audience is the key to creating a website that converts better and to optimizing the conversion rate. You therefore need to understand who your potential customers are, what they are looking for and what their needs are. You will need it to understand which keywords are most searched for and how to write the contents of the site in order to better respond to the needs of your customers. Finally, it's important to ensure your website is mobile-friendly , as many of your potential customers may use mobile devices to browse your site. Experience Conversion Rate Optimization (CRO) with continuous testing CRO is a technique that focuses on testing an online business with the goal of improving conversion.