Post by account_disabled on Mar 13, 2024 3:40:38 GMT
Since I started studying what is the right way to achieve a good online presence, I have thought a lot about some characters, who, only at first glance, have such a digital presence that they appear possessed or crazy. It happens, in the world of politics or entertainment, that some well-known and well-known people have digital profiles and behaviors that you cannot explain and are at the limits of decency. Some time ago I discussed in some conversations on Personal Branding with well-known bloggers the opportunity of some personalities on the web or in the world of politics to have over-the-top and controversial attitudes. Harmful, according to some commentators, to one's image and reputation.
The showgirl who pretends to be stupid to get her videos viral, the India Mobile Number Data politician who spouts nonsense and unjustified attacks, or the blogger who generates controversial content in order to pit two factions against each other. If we talk about Personal Branding and the measurement of its effectiveness, we can only evaluate it according to its objective. A lawyer has his own audience who will evaluate him based on parameters of authority and reputation. A person who wants to establish himself in showbiz will have to distinguish himself in completely different ways. A politician, the more he speaks loudly, the more "honors" he will have from the media, managing to increase his audience. Still in politics, there are many politicians who have used a different, very recognizable register, with a clear change between before and after winning the elections.
Almost always, the challenging and provocative tones of the electoral campaign become calm and institutional once political office is assumed. This is because their audience also changes. Depending on the target we want to reach, we all identify an adequate communication register, the most suitable way to involve the public and a reputational risk management model. There is also the flip side of the coin. Some are convinced that it is enough to publish your CV on LinkedIn or in the blog to obtain job opportunities or be able to sell products and services. In many cases they are well-prepared professionals, with a history of excellent training and online professional roles. Often, these excellent professionals are indignant because another professional, who they believe is less prepared than them, is overwhelmed with work while they do not have as many possibilities.
The showgirl who pretends to be stupid to get her videos viral, the India Mobile Number Data politician who spouts nonsense and unjustified attacks, or the blogger who generates controversial content in order to pit two factions against each other. If we talk about Personal Branding and the measurement of its effectiveness, we can only evaluate it according to its objective. A lawyer has his own audience who will evaluate him based on parameters of authority and reputation. A person who wants to establish himself in showbiz will have to distinguish himself in completely different ways. A politician, the more he speaks loudly, the more "honors" he will have from the media, managing to increase his audience. Still in politics, there are many politicians who have used a different, very recognizable register, with a clear change between before and after winning the elections.
Almost always, the challenging and provocative tones of the electoral campaign become calm and institutional once political office is assumed. This is because their audience also changes. Depending on the target we want to reach, we all identify an adequate communication register, the most suitable way to involve the public and a reputational risk management model. There is also the flip side of the coin. Some are convinced that it is enough to publish your CV on LinkedIn or in the blog to obtain job opportunities or be able to sell products and services. In many cases they are well-prepared professionals, with a history of excellent training and online professional roles. Often, these excellent professionals are indignant because another professional, who they believe is less prepared than them, is overwhelmed with work while they do not have as many possibilities.